segmented

segmented seg‧ment‧ed [segˈmentd] adjective COMMERCE

a segmented area of business activity has many companies involved in it; = FRAGMENTED:

• Far Eastern markets are more highly segmented.

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Ⅰ.

segment UK US /ˈsegmənt/ noun [C]

► MARKETING a group of customers for a product or service, who have similar characteristics or needs: »

Private contractors are having success in certain segments of the market.

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consumer/customer segments

► ECONOMICS a part into which something such as the economy or a company's work can be divided: a growing/large/narrow segment of sb/sth »

Technology includes the fastest-growing segments of the world economy.

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an industry segment

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There are a number of acquisition opportunities on the horizon for each of the company's business segments.

► GRAPHS & CHARTS a part or section into which a chart, etc. is divided: »

You can see the size of the profit margin in the overlaps between the three segments of Figure 1.1.

→ See also MARKET SEGMENT(Cf. ↑market segment)

Ⅱ.

segment UK US /seɡˈment/ verb

► [I or T] MARKETING to divide a market into different groups of customers who have similar characteristics or needs: »

By segmenting customers and products, technology has given banks the kind of data they need to pursue niche strategies.

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The toy industry segments the market by age and gender.

segment (sth) into sth »

He argues that the car market is segmenting more and more into smaller groups of critical consumers.

► [T] to divide something into different parts: »

That is one of the reasons why we are segmenting the company further.

segment sth into sth »

The store was segmented into different areas for different customers.

segmented adjective

► »

There is a carefully segmented market in the making, with different designs carefully nuanced for every socioeconomic stratum.